Mt Dew Code Red

CLIENT NEEDS:
  • Full concert setup/system compatible for music video recording
  • Atmospheric lighting to transform event space (industrial/urban aesthetic)
  • Walk-in/Entrance space with graffiti loop projected on entire exterior surface of building
  • Vibrant red lighting for a 5-story elevator shaft
TROUBLESHOOTING:
  • Large concert in an event space not designed for or intended to accommodate such events (original construction; limited rigging)
  • Limited power 200-amp service availability
  • Limitations on load-in/load-out times due to event space availability
  • Limited budget placed constraints on labor
WORKING SOLUTIONS:
  • Built ground supported truss box to fit exactly within the space while not limiting the audience floor space
  • Used existing event space lighting and added gel to save on amount of fixtures needed and reduce draw on the already low power availability
  • Used LED fixtures wherever possible to also save on power draw
  • LED video wall chosen to add to the aesthetic of the concert and video recording
  • Color Kinetic Reach fixtures used to illuminate the 5-story elevator shaft
  • Barco R12H projectors used to project and cover an entire exterior building surface for walk-in space